What is Content Marketing
In your daily routine You heard the term “Content marketing” and you think you already know what it is, Still, you’re embarrassed to ask someone Then congratulations, you’ve come to the correct spot.
Content marketing is a marketing strategy that mainly focuses on distributing valuable, relevant and consistent content to attract specific audience and eventually resulting in profitable consumer action
Content marketing is a strategy that uses Blog articles, videos an many other ways to attract audience Build the trust of buyers. In short it helps people to buy your product and services.
Why Content Marketing is Important
- Give brief information about your product and services.
- Build a Strong relationship between your company and its customers to increase sale.
- Give brief information to your audience how your services and products solve their problems.
- Make your brand part of the community.
Types of Content Marketing
There are many types of content marketing that you can incorporate into your strategy.
1. Marketing using Video Content
It is also called video marketing it include creating, producing and sharing video content that engage audience to create interest in your product or services. This type of digital marketing seeks to provide value to consumers while also turning them into potential buyers.
Customer testimonials and descriptive videos, for example, are designed to attract future customers. Prospects watch videos and gain confidence in your business because they use your content on a regular basis.
When you get customers to engage with your content and give them great value, it becomes much easier to convert them into potential purchases.
2. Marketing Using Social Media
With over 4.6 billion global social media users, it’s easy to know the reason why so many Firms invest in social media marketing using different platform (e.g., Facebook, Instagram, LinkedIn, Snapchat) you can create and share content on each of them (e.g., photos, videos, stories)
· Social media advertising
It is a form of digital marketing that involves the use of social media platforms such as Facebook, Twitter and Instagram to send sponsored content to your target audience, known as advertising.
On the other hand, social media advertising is a quick and easy way to communicate with your target audience and increase your marketing efforts.
3. Blog Content Marketing
Blogs are a powerful type of inbound content that allows for greater flexibility in purpose and subject matter. With a blog you can briefly explain about your product and promote your other internal and external content and articles via backlinks.
4. Paid Ad Content Marketing
Paid advertising can help you the reach to more audience and position yourself in the areas where you want to focus on. This is especially effective when combined with inbound marketing. Your sponsored ads will be shared across different areas, including social media, landing sites, banners, and sponsored content.
Example of Content Marketing
The following examples will help you learn how to incorporate content into your overall marketing plan.
HubSpot is one of the most successful firms at implementing content marketing methods. To convert more leads, the inbound marketing firm provides thorough content at each level of its sales funnel.
In addition to the rich information on its marketing and sales blog, HubSpot also uses content marketing methods such as reports, eBooks, lead magnets, etc.
The firm has become a multi-billion-dollar company over the years through the use of content marketing, and of course, content marketing has played a key role in this success. He used materials to establish himself as a true thinking leader in his industry and established himself as a leading source of marketing and sales information.
Buffer attracts a large number of visitors to their blog, with over 2.3 million visits. But what exactly is their secret? Most marketers, it turns out, have access to the secret.
At the firm’s inception, Buffer used guest articles as a content marketing approach. Leo Widrich, co-founder, created 150 guest blogs in 9 months, bringing his number of users from zero to 100,000.
Furthermore, Buffer is about transparency, which they incorporate into their content marketing strategy: they want you to know that their content is always genuine and honest, as a self-thinking leader. Helps them set up.
3. GoPro And Visual Content
Infographics and visual content will drive traffic, and GoPro wants to be at the forefront of this digital revolution.
Their overall strategy is totally based on quality: visual quality and quality products. They have 10.6 million subscribers on You Tube and 19.3 million followers on Instagram.
They Focus on user need what do their customer love. Pictures are really amazing pictures like this, this is what they offer.
According to businessman Neil Patel, infographics have the potential to quadruple traffic if implemented effectively. It has been shown that posts with pictures engage users more than people who do not have pictures.
You post a picture or meme on social media that you find interesting, awesome, or a little crazy. It works because it builds personal bonds.